The above statement might not seem like breaking news, but when you look at the way a lot of brands act, it might be less understood than you think. In a post that should be required reading for any digital marketer, Alan Wolk tells everyone, “Your Brand Is Not My Friend“. He maintains that unless [...]

When it comes to social media and wine, there’s no denying the force that is Gary Vaynerchuck of Wine Library TV. From his daily videocast and book to being featured on Conan O’Brien, Mad Money, Wired, Men’s Health, etc., he’s become the poster child for the possibility of social media. I don’t want to keep [...]

They say that speed kills, but I’m sure that being stagnant and not getting anything done has been the death of more good ideas than I care to think about. Let’s get this Social Media wagon train rolling. Here’s 5 ways to start getting things done, today. 1. See what people are saying about you [...]

A lot of times, one of the first things you hear when social media is brought up in a business setting is “How can we leverage this to reach our customers (read: sell more stuff)?” And a lot of times, it makes me want to punch whoever said that right in the face. It’s a [...]

If you want Wikipedia’s definition of Social Media, you can find it here. I like the definition and I think it’s accurate, if slightly long winded. But if someone asked me what social media is, personally I’d reply with “Social Media is any new web tool or technology that connects people.” I’ve been thinking about [...]

Alan Wolk, The Big TT, is on a roll. Today he put a great post together on the “tiny bubbles” that we all seem to live in. He points out that while most of us are on the front edge when it comes to social media, new marketing, and web 2.0, the majority of internet [...]

If Twitter is down, then how can we Twitter about it? Why do early adopters tell everyone they know about the next big thing, and then complain when everyone starts using it? Is it still a wiki if only one person edits it? If you accept a friend request from someone you hate, does that [...]

Sometimes you really can’t follow the trends. I’m not quite what you’d call a small person. And as such, this whole hipster/skinny jean trend is killing me. Think of an apple stuck on top of two toothpicks. Not a very exciting picture. But the important thing is that I recognize this. You won’t see me [...]