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	<title>MattJMcD via the Internet &#187; strategy</title>
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		<title>Buckshot</title>
		<link>http://www.mattjmcd.com/2008/07/buckshot/</link>
		<comments>http://www.mattjmcd.com/2008/07/buckshot/#comments</comments>
		<pubDate>Wed, 16 Jul 2008 14:38:51 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[New Marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[tactics]]></category>

		<guid isPermaLink="false">http://www.mattjmcd.com/?p=238</guid>
		<description><![CDATA[At this point I&#8217;m sure the difference between strategy and tactics is pretty clear. What&#8217;s not clear to a lot of people (apparently) is that just any bunch of tactics is not a strategy either. Think of it like a shotgun full of buckshot. Sure all the pellets are roughly the same size/shape and are [...]]]></description>
			<content:encoded><![CDATA[<p>At this point I&#8217;m sure the <a href="http://brianbranca.com/2008/04/strategy-vs-tactics/">difference between strategy and tactics</a> is pretty clear.</p>
<p>What&#8217;s not clear to a lot of people (apparently) is that <strong>just any bunch of tactics is not a strategy either.</strong></p>
<p>Think of it like a shotgun full of buckshot. Sure all the pellets are roughly the same size/shape and are flying in the same direction, and yes they have roughly the same goal (to wreck house on whatever is in it&#8217;s way). But that&#8217;s as far as it goes. No single pellet knows what any of the others are doing, none of the pellets ever work together or support each other. No pellet learns from the others or alters course based on what another has done.</p>
<p>So yeah, on the surface it might look like they&#8217;re going get the job done, but <strong>it really amounts to nothing more than getting the square peg through the round hole with just brute force.</strong></p>
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