A bold claim, I know. But let’s look at the facts. Here’s the Twitter DM stacked up against some communication rivals. Twitter DM Pro: Short. Good signal/noise ratio (except auto DMs). Not real time. Easy introduction medium. Good for cutting through the clutter of email. Con: The Auto DM Verdict: Best Communication Medium in The [...]

Twitter, at this moment, is not very different from a charity or non-profit. They’re providing a (great) service for no cost, and are not generating any revenue. Seeing as the dot-com bubble has already burst, this obviously won’t be able to continue forever. Here’s some ideas I had, in no particular order, on ways that [...]

Note: This is a continuation of my “Twitter Principles” series. So, last week we talked about the importance of being patient when building a Twitter profile. This week we’re going to work on letting people know who you are. This week’s Twitter Principle is: Secrets, Secrets Are No Fun. Besides the follower/following numbers, the first [...]

Alan Wolk recently wrote about how we (the current user base) need to “let go” of Twitter and embrace all the new users that will invariably come flooding in. I agree with Alan that just because we’re doing something a certain way now doesn’t mean it’s the “right way”, but I do think there are [...]

If you’re brand isn’t on Twitter, then check out these posts to get you up to speed. If you’re already on Twitter, then congratulations. You’re already well on your way to developing a solid new media presence and most importantly, connecting with your market. However, there are a few things that every brand can do [...]

Most Monday posts are serious, well thought out discourses that people put a lot of time into over the weekend. But not here! Let’s get it in gear with a Monday Lightning Round. Responses in the comments! 1. What product can you absolutely not live without? 2. What one word describes that product? 3. If [...]

It’s very easy to blame something on the numbers. It’s also very easy to say something isn’t worth it, and to ask questions like – How many of my customers really blog? How many of them listen to podcasts? How many are into Facebook? How many of them are on Twitter? But in the end [...]