Posts Tagged ‘user experience’



The Importance of Does versus Says

December 14th, 2009 | Advertising, Digital Marketing | Matt | 1 Comment

More great stuff from Sir Alan Wolk today (knighthood mine) in the form of these two really good charts. Take a quick look, and then we’ll talk. I think the biggest thing here is the move from passive to active. With ads (typically) we are passive recipients of a neatly packaged “moment” designed to elicit [...]



Digital + Tactile

September 30th, 2009 | technology | Matt | 1 Comment

Here’s something interesting that I’ve noticed lately. There’s this continual push to have everything digital. Digital TV, mp3′s, e-books, movies on your iPod, etc. It seems as if the goal is to move from physical copies of things to only having them “exist” digitally. That being said, I don’t think actual books are going to [...]



Point B Is A State Of Mind

January 26th, 2009 | Web Sites, ideas | Matt | No Comments

I was thinking the other day about the informational search process on the web. Basically I thought about two types of searches that people preform, and that lead me to an idea about Point B… The first type we’ll call a “closed query” because it has a definite answer. These are questions like: What’s the [...]