No, it’s not the beginning of a bad joke. It’s a great story involving two of my favorite things, gaming and marketing, and could teach us all a thing or two. Here’s the details.
A little while back, a user named Levinator25 posted a video from the EA game Tiger Woods PGA Tour 2008. The video depicted a glitch in which Tiger Woods hit a miraculous shot, dubbed “The Jesus Shot” …from the middle of a pond. Most companies would either A)be completely unaware of this video’s existence, or B)do absolutely nothing about it. Not EA, and with Tiger Woods himself, here’s their response.
Glitch? What glitch?
Well played EA. Class dismissed.
originally found on Joystiq
Hey There! My name is Matt J McDonald and I'm a new marketer & Social Media Consultant based in Charleston, SC.
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