I have no idea who “Elizabeth M” or “design guy” is, but I trusted them (and others) in their recommendation of the typography book Thinking With Type. Same with “SplitGrin” or “sonicdescent”, but based partly on their recommendations, I picked up some Jack Daniels Barrel Aged Blackbeerd Imperial Stout from Coast Brewing. Why? Well, for [...]
Posts Tagged ‘visuals’
A Difference Between Digital And Traditional
August 19th, 2009 | Digital Marketing, visuals | Matt | 1 CommentIf you’re used to one, you better understand how the other works too.
Micro-Interactions Create Macro-Interactions
May 19th, 2009 | New Marketing, visuals | Matt | No CommentsWe might forget about this sometimes in our on-demand, widgetized, app-crazed lives, but it’s true. While micro-interactions are certainly key, it’s important to not lose sight of the big picture. The best micro-interactions not only work well with the user, they work well with the other micro-interactions.
Evolution Vs. Revolution
April 6th, 2009 | ideas, visuals | Matt | No CommentsAnother idea spurred by that Clay Shirky post I mentioned a little while ago. I think a big takeaway here is that we have to be careful when we look for or label something “revolutionary”. Mainly because if something really is revolutionary, then it’s definitely going to screw things up, at least for a little [...]
A Brand Purpose Model
January 12th, 2009 | Branding, New Marketing | Matt | 6 CommentsWhat gap does your brand fill? Status Symbol – Rolex, Mercedes-Benz, Prada Facilitator – Facebook, WordPress, Google Identifier – Philadelphia Eagles, Xbox 360, Harley-Davidson Loyal Friend – Coca Cola, Tylenol, Moleskine Experiment – Segway, Under Armour, Smart Car Rebellion – (formerly) Apple, Hendricks Gin, Doc Martins
