Posts Tagged ‘visuals’



Elements Of Digital Trust

August 24th, 2009 | Business, visuals | Matt | 1 Comment

I have no idea who “Elizabeth M” or “design guy” is, but I trusted them (and others) in their recommendation of the typography book Thinking With Type. Same with “SplitGrin” or “sonicdescent”, but based partly on their recommendations, I picked up some Jack Daniels Barrel Aged Blackbeerd Imperial Stout from Coast Brewing. Why? Well, for [...]



A Difference Between Digital And Traditional

August 19th, 2009 | Digital Marketing, visuals | Matt | 1 Comment

If you’re used to one, you better understand how the other works too.



Micro-Interactions Create Macro-Interactions

May 19th, 2009 | New Marketing, visuals | Matt | No Comments

We might forget about this sometimes in our on-demand, widgetized, app-crazed lives, but it’s true. While micro-interactions are certainly key, it’s important to not lose sight of the big picture. The best micro-interactions not only work well with the user, they work well with the other micro-interactions.



How Easy It Is To Miss

May 14th, 2009 | Business, visuals | Matt | 1 Comment


Evolution Vs. Revolution

April 6th, 2009 | ideas, visuals | Matt | No Comments

Another idea spurred by that Clay Shirky post I mentioned a little while ago. I think a big takeaway here is that we have to be careful when we look for or label something “revolutionary”. Mainly because if something really is revolutionary, then it’s definitely going to screw things up, at least for a little [...]



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February 27th, 2009 | ideas, visuals | Matt | 2 Comments


What Community Looks Like

February 11th, 2009 | community, visuals | Matt | 5 Comments


A Brand Purpose Model

January 12th, 2009 | Branding, New Marketing | Matt | 6 Comments

What gap does your brand fill? Status Symbol – Rolex, Mercedes-Benz, Prada Facilitator – Facebook, WordPress, Google Identifier – Philadelphia Eagles, Xbox 360, Harley-Davidson Loyal Friend – Coca Cola, Tylenol, Moleskine Experiment – Segway, Under Armour, Smart Car Rebellion – (formerly) Apple, Hendricks Gin, Doc Martins