A New Marketing

My girlfriend (@ashlebo) went to get some cash out of the Wachovia ATM the other day, and the following card popped out with her receipt.

If you can’t read the quote, it’s an Irish proverb that says “When we count our blessings, we count you twice.” Pretty nice stuff. And the thing is, how hard was that?

It’s a little refreshing to see, in the middle of these tough times, a bank that cares about its customers. It’s easy to say “Hey guess what? It’s customer appreciation month! We appreciate you!” and then leave it at that. In fact, at my last job during “Employee Appreciation Month” they laid off 1/5 of the company.

But that little card was like a fortune cookie style complement. And you know what? It felt good.

Well played Wachovia.

10/29 Update: I’d like to learn a little more about this idea. So if someone from Wachovia is reading this, let’s talk!