The New Necessary - MattJMcD via the Internet

Good stuff from the WhitWizard. What I think we need to remember...

Good stuff from the WhitWizard.

What I think we need to remember is that people are always trying to do something. They’re not thinking “I’m interacting via mobile!” or “Tablets are great for content consumption!”. They’re trying to check their Facebook news feed or post to twitter or watch a show on Hulu. Even when they don’t have a larger goal in mind, they have very specific micro-goals involved in trying to figure it out what they want to do, even if that’s just killing time.

(via Pleasure and Pain » Location Agnostic, Context Specific)